Wick Phillips Gould & Martin, LLP, a full-service business law firm with offices in Dallas and Fort Worth, Texas, announces that Liza Urso has been named Of-Counsel to handle advertising/marketing matters, food labeling and related regulatory compliance issues. Urso will be based in the firm’s Dallas office.

With a specialty in advertising/marketing law, Urso’s practice entails counseling and strategic planning for all aspects of consumer promotions, including sweepstakes, contests, print and media advertising, digital ad campaigns and joint promotions with third parties. She also handles casework in fields regulated by the FTC, FDA and USDA. In addition, Urso has extensive experience negotiating and drafting agreements with talent, advertising agencies, and sports teams at both the college and professional level.

“Wick Phillips is growing rapidly, and the firm was in need of a legal talent to spearhead our regulatory compliance and advertising/marketing practice,” said Bryan J. Wick, a founding partner of the firm. “With an extensive background in the areas of regulatory compliance, plus with her expertise in consumer product campaigns, Liza is a valuable resource to our firm, and her addition to the team enables us to continue to provide top-tier legal talent to meet the needs of our expanding client base.”

A member of the State Bar of Texas, Urso worked as in-house counsel for Frito Lay’s Advertising and Marketing Department prior to her affiliation with Wick Philips. She graduated with a J.D. from Stetson University College of Law, and received a B.A. in Political Science from Virginia Polytechnic Institute & State University.

www.wickphillips.com

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